rapiscan systems
Streamlined b2b storefront
Rapiscan Systems is a global provider of security screening solutions,
specializing in X-ray and advanced imaging technology for cargo, baggage, and personnel screening. Their products are widely used in airports, border crossings, government buildings, and military installations to detect contraband, explosives, weapons, and other security threats.
The Project
Rapiscan Systems, a global leader in security screening solutions, needed a modern, efficient, and scalable eCommerce platform to support its growing B2B operations.
Their previous website was clunky, difficult to navigate, and lacked the functionality required to meet the demands of a global enterprise. To address these challenges, Rapiscan partnered with BlueSwitch to develop a streamlined, user-friendly, and high-performance Shopify Plus storefront.
UI/UX
Shopify Development
B2B on Shopify
The Challenges
Replace a cumbersome user experience that made it difficult for customers to find and purchase the security screening products.
Allow customers in dozens of countries around the world to purchase consumables and replacement parts for a wide range of Rapiscan products, with complex shipping, and logistics rules to reduce shipping costs and delivery times.
Integrate Shopify with Rapiscan’s essential backend systems to eliminate operational inefficiencies and reduce labor costs.
Effectively showcase their diverse range of security scanning equipment in a gated B2B webstore that allows only pre-approved customers to view and purchase products
our solution
BlueSwitch leveraged Shopify Plus to transform Rapiscan’s digital presence, delivering a cutting-edge eCommerce solution tailored to their B2B needs.
The new platform included:
A sleek, intuitive user interface designed for easy navigation and improved product discovery. This smoother purchasing experience led to increased customer satisfaction and higher conversion rates.
Advanced B2B functionalities, including custom pricing, bulk ordering options, and secure account management. These B2B functionalities enhanced operational efficiency, with streamlined order management and automated backend processes.
Seamless integration with Rapiscan’s ERP and CRM systems, ensuring efficient inventory management and customer relationship tracking, improving brand perception, and positioning Rapiscan as a modern, forward-thinking leader in security and scanning technology.
Scalable global eCommerce capabilities, enabling Rapiscan to serve international clients with localized content and currency support, allowing for rapid expansion and scalability on a global scale.
Since launching on Shopify Plus, Rapiscan Systems has seen significant improvements in its online B2B operations. By transforming their outdated digital platform into a high-performance Shopify Plus storefront, BlueSwitch has helped Rapiscan Systems strengthen its position as a global innovator in security screening solutions. The new website not only meets the company’s current needs but also provides a robust foundation for future growth and expansion.