sunnen
Replatforming a titan of industry from Optimizely to Shopify B2B
is a global leader in precision bore creation and finishing solutions for industries like aerospace, automotive, and hydraulics. With a century of expertise and a worldwide presence, Sunnen is known for delivering high-precision machinery and dependable manufacturing support.
Founded in 1924 in St. Louis, Sunnen Product Company
The Project
Replatformed Sunnen’s B2B eCommerce solution from Optimizely to Shopify B2B, focusing on a deep understanding of their business needs and customer complexities.
Developed creative solutions within the Shopify B2B framework to deliver a scalable, user-friendly experience seamlessly integrated with their Oracle ERP system.
Services Rendered
The Challenges
Redesigned site architecture and product hierarchy to improve navigation, streamline the customer journey, and make it easier for users to find products and solutions.
Gained a comprehensive understanding of Sunnen’s century-old business operations
Through deep discovery ensured that every functional and technical requirement could be accurately translated into the Shopify B2B framework.
Analyzed and implemented complex pricing structures, developing tailored solutions for Shopify B2B price lists and custom catalogs to accommodate diverse customer segments.
Migrated intricate historical order data, requiring detailed mapping and transformation to preserve data integrity and continuity within the new platform.
Executed advanced data mapping between Shopify and Oracle ERP, ensuring seamless synchronization of products, pricing, inventory, and order workflows across system
our solution
In-depth discovery grounded in decades of experience
The engagement began with a comprehensive, two-month discovery phase focused on understanding every aspect of the client’s B2B business model—a process grounded in our expertise and years of experience delivering complex ecommerce solutions. We conducted an in-depth review of their business and technical requirements, including pricing structures, product data, customer hierarchies, shipping processes, and order flows, to define the data needed and design solutions aligned with Shopify’s evolving B2B framework.
Shopify-Oracle ERP integration with optimal data mapping
Throughout this phase, we maintained clear, consistent communication with the client and their Oracle integration team, collaboratively determining optimal data mapping, defining the actions and mutations required for ongoing updates, and supporting all Shopify-related integration touchpoints. Building on this foundation, we designed and developed a modern public-facing website alongside a password-protected B2B portal, implementing role-based access to restrict specific data and features for non–B2B users.
Custom frontend solutions for a bespoke shopping experience
To ensure a smooth transition, we mapped and bulk-imported historical data for products, companies, locations, customers, and orders. We then delivered highly customized front-end solutions—including a quick order form with bespoke availability logic and quantity rules, metafield-driven availability, custom stock indicators, and checkout and account extensions for managing addresses and POs—all shaped through ongoing dialogue and feedback with the client. Throughout the build, we navigated the evolving complexities of the Shopify B2B system, guiding the client’s team through full-system QA across both the front-end and the Shopify–Oracle integrations. We’re excited to foster a long-term partnership with Sunnen to be a trusted, collaborative extension of their internal team.